Many music industry executives migrate to Nashville, Tennessee to start their careers, - but R. Wayne Martin, a 35 year veteran of the American music industry, launched his impressive career in his own hometown. Since that time, Martin as been awarded multiple gold and platinum awards as a key player inside the development of iconic careers, working with some of the biggest names in music and entertainment.
While still an undergraduate in the Music Business program at Nashville’s Belmont University and after a stint interning for Warner Bros. on Music Row, Martin was recruited by the monolithic CBS Records as a burgeoning marketing representative for their roster of artists at Columbia Records, Epic Records, and nearly a dozen other corporate partners and imprints. He fostered an eight year relationship inside the label where, rather than climb the corporate ladder, he consistently and unconventionally left one area of discipline to move laterally in order explore another. Similarly, he segued from genre to genre working with the biggest names in pop, rock, country, and more as CBS Records became what is now known as Sony BMG.
He spent the next decade in the executive management of smaller, independent record companies such as the world music and jazz label Shanachie Entertainment and the avant garde Knitting Factory family of labels. Shanachie, in particular, saw tremendous growth during his tenure, and for the first time in its twenty-year history, began to win new industry awards and achieve unprecedented chart numbers.
During this same time period, and following an interview for the Wall Street Journal Europe, Martin was asked to join the staff of New York University to create and teach two courses relating to the global marketing of artists, songs, and recordings. Wildly popular and most often attended by students who already were active inside the music industry, Martin would go on to receive a ten-year service award from the university.
Then with nearly twenty years of label operations under his belt, Martin was recruited by The Harry Fox Agency and then FlySongs Music Publishing where he, for the first time, was hands-on inside the worlds of music licensing and publishing. Years inside Fox during a challenging time of restructuring and transition proved to be especially rich with insight into the new music business models that the industry knows so well today.
After his tenure with Fox, Martin worked independently as a consultant for artists, their representatives, and music industry start-ups. Martin then shared his intention to move into artist management with close friends and colleagues, and he set about making preparations to establish his own music entity - Martin Artist Management. The boutique management firm began to first take shape in 2013, but officially launched in the Fall of 2014 with his first two artist signings.
After establishing his artist management business, Martin was also asked to consult labels, publishers, artists whom he had not signed, and yes, even to provide development strategies to other artist managers. This diverse and substatntial addition of corporate clients became the conduit for Martin Artist Management to transform into mthree, a music industry service company launched in January 2019 that not only advances his roster of signed recording artists but provides music organization strategy and music event development.
Martin and his partner of twenty-five years live with their two children in the metro New York City area.